I live in Los Angeles, CA.
I have expertise in leading product teams from foundational research and strategy to implementation of design, along with years of individual product design capabilities.
I take on every design problem with a human-centered approach, incorporating HCD practices and continuous user testing. I'm highly analytical, weighing both the business and user perspective of any service or problem introduced. I bring a highly collaborative and strategic style to all the programs I lead.
As a designer, I collaborate with cross-discipline teams to conduct design research including secondary, competitive, market trends, interviews, and field research to then analyze and produce insights from observations and data. I have been in the design community for over 10+ years and have enjoyed growing and adapting from the beginning.
I can transform complex problems into simple, actionable solutions, often with a reframing to bring the best solution forward. I can then translate pilots and concepts into full accessible designs across all platforms.
A lot of my current and previous work within the past few years is highly confidential and cannot be displayed on my site. Clients include Fortune 100 Athletic Company, FinTech, Edtech, Alaska Airlines, Banking, T-Mobile, Intuit, and many more. I'd love to chat with you about my experience.
Find my Medium here.
As a principal, I lead cross discipline teams through foundational research with users and stakeholders to product design and implementation — paired with continuous user testing.
Visit my projects page to view more details of my work.